With billions of websites on the internet making it easy to find what we want, it’s more important than ever to make sure your site stands out so you don’t lose viewers. Here are five big reasons people won’t waste time at a website. If any of these sound familiar, the good news is that it’s never too late to apply some TLC and do a website update or complete makeover!
REASON #1: TOO MUCH TEXT.
It’s a busy world and we’re looking for ways to multi-talk and find what we need more quickly, so it’s vital to get your message across in as few words as possible! Make more, optional information available with a link, or expandable information box, but use concise, brief yet impactful content that viewers can read and quickly determine that you are who they want to do business with!
REASON #2: NOT ENOUGH TO LOOK AT.
We are predominantly a visual species. We are more likely to remember what we see graphically than textually. A website with too few images may result in lack of retention of content, and instant boredom for the viewer. Adding some graphics or photos will provide a visual connection to what they are reading, which will in turn allow them to more effectively remember your message!
REASON #3: TOO GRAPHIC DENSE.
If you choose to use a lot of graphics on your website, be sure they are placed strategically and compliment the other content so as not to overwhelm visitors with too much stimulus. Graphic overload can cause confusion and inefficient navigation. Balancing imagery and textual content can provide a pleasing, engaging experience for your viewer and instill the confidence they want to feel before deciding to reach out to you.
REASON #4: POOR NAVIGATION.
Some websites will get “clever” with navigation, making it so different from conventional menu implementation, it can be difficult to find or use. Intuitive and easy-to-use navigation is vital to hold onto web traffic. Clearly providing a primary menu, internal links to other pages, and a search bar for information-heavy websites gets your visitors where they want to go, and keeps them on your site!
REASON #5: NOT MOBILE-FRIENDLY.
A website that isn’t designed to be responsive, can be difficult to use on mobile phones, tablets and other handheld devices. Ensuring that your website is viewable and easy to use and navigate on every device is one of the best things you can do for your business!